Left-handed people have spent their lives adapting to a right-handed world. Some were forced to switch to their right hands others were cursed with a life of uncomfortable scissors and smudged writing. But in 1970s San Francisco, a hero emerged. Pier 39 had a new store opening called Lefty’s. It would meet all the needs of this niche (niche?) customer group. But then one day…it all disappeared.In this episode, we’re tackling some major subjects. First, how to correctly pronounce niche. And second, how to find your target audience who’ll become obsessed with your company. Our guest, Ineta Jekabsone-Kempela, Global Customer Service Director at Printful, brings insight into finding the perfect customer, creating subtle yet effective CX, and what reality TV can teach us about customer experience. --------“Only one third of CX is actual physical experience—the other two thirds are about emotions.” - Ineta Jekabsone-Kempela--------Time Stamps* (0:00) A left-handed utopia* (5:06) What is Printful?* (6:11) Who’s your target audience?* (7:45) Printful’s CX* (10:22) How to find your niche* (12:03) Creating an undetectable CX--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Ineta on LinkedInCheck out Printful