When Peter Roget was faced with tragedy he did what all of us hope to do—he turned it into triumph. When life gave him lemons he didn’t just make lemonade. Instead, he invented a water filtration system to make all of London’s lemonade more hygienic. From mastering medicine to inventing a pocket chessboard Peter was one of the original “jack of all trades”. But one of his biggest accomplishments, successes, and achievements was creating the first ever thesaurus. When it comes to creating opportunity out of adversity, Peter did it more than anyone. A company doing the same today is Birdeye. David Lehman, the President and COO of Birdeye, joins us to talk about how your biggest struggles can become your company’s greatest successes. And how CX is the first step in that journey, expedition, and endeavor. --------“Happy customers are so much better at promoting my brand than anybody else can be. ” - David Lehman--------Time Stamps* (0:00) History of the thesaurus, wordfinder, wordbook* (7:19) What is Birdeye?* (9:07) Utilizing bad reviews* (11:09) The secret to referrals --------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with David on LinkedInCheck out Birdeye