In this episode, Bedros Keuilian and LIFEAID Co-Founder and President Aaron Hinde discuss how to carve out your niche in a crowded industry, just as LIFEAID did in the beverage industry. Learn how to grow your business and build your brand without going the traditional retail route. Watch or listen to discover how you can evolve your team and hire even better replacements.   “Find the vacuum in your industry and see how you can fill it with value.” - Bedros Keuilian   Here’s what you’ll discover:   1:53 - How to fill the vacuum in your industry and monetize. 4:27 - Why your product doesn’t need to be on the shelf to sell. 7:14 - How partnering with quality brands will earn people’s trust. 10:36 - How to effectively delegate the responsibilities of your business. 14:29 - Why you need to have an accurate view of your business’s potential.   “Comfort is the enemy of entrepreneurism.” - Aaron Hinde