When you go out with a giving hand first, you end up getting back so much more in return. People can smell desperation; they can tell when you’re just trying to sell them something and take their money without first bringing them into your business with open arms. And what you end up with is zero dollars and zero referrals. Listen to Bedros Keuilian and Craig Ballantyne talk about the importance of building up your goodwill bank account first in order to grow your income and maximize your business.   Here’s what you’ll discover:   0:48 - What is a social bank account? 1:45 - How going out with a giving hand without expectations will grow your social bank account. 2:37 - Why giving without expectations will come back to you two-fold. 4:20 - How to eliminate a selfish approach to selling and see what you can do for others to build up your goodwill. 7:00 - Why you need to come with generosity first so that later you can get back what you put in through reciprocity.