When you hear “Uber”, you think of a fast, convenient way to travel in your community. If you really think about it though, what Uber did was identify an opportunity to improve the lackluster “taxi” experience, and give people a better way to travel. Listen to Bedros Keuilian and Craig Ballantyne talk about how disrupting the market and finding ways to maximize a product or service is a chance for innovation. See the problem, and find a better way to do it!   Here’s what you’ll discover:   1:25 - What is disruption in the market, and how does it give your business a sales edge. 1:50 - How Elon Musk shook the automotive industry with his innovative battery powered car. 3:30 - How Bedros took the opportunity to improve the problem with boot camps and created Fit Body Boot Camp. 5:35 - How building community disrupts the traditional gym environment. 7:35 - How Uber revolutionized the taxi business by giving people a better passenger experience.