66 min listen
270 - How To Transition From Lead Gen to Demand Gen | Alice de Courcy
270 - How To Transition From Lead Gen to Demand Gen | Alice de Courcy
ratings:
Length:
46 minutes
Released:
Apr 8, 2022
Format:
Podcast episode
Description
A lot of marketers are sold on modern demand gen, but they don't know how to institute change internally. We know this because the most asked question we get is, "How do you transition from lead gen to demand gen?" If that sounds like you, you're in luck. We invited Alice de Courcy, CMO at Cognism, to talk about how she implemented this change internally. What makes this even more powerful is that Alice is a recent convert from lead gen to demand gen herself. In this episode, she will go into why she decided it was time to make the switch, how she set the stage internally with key stakeholders, and how they changed how marketing was measured to ensure a successful transition.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Apr 8, 2022
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals