In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive.  What you'll learn: How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The importance of setting a metrics baseline View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/