Use Call Tracking Software To Gain Insights and Increase Customer Conversions A key component to any marketing strategy is trackability. One area that is often overlooked by local businesses is tracking the number of phone calls that come in.  This is a huge mistake!  However, it is pretty easy to solve with a call tracking software solution. We'll break down the features and benefits of a good call tracking solution, and share the best practices that we've compiled over the years - both from using this technology ourselves, and with the hundreds of clients we've worked with. It's surprisingly affordable, and the benefits are numerous! YOU'LL LEARN Why you should use call tracking software What is call tracking software How to use call tracking and recording to measure your results How to establish a baseline of leads you're currently getting How to obtain a phone number for any area code Using tracking phone numbers to measure marketing campaigns Using tracking phone numbers to test market in specific cities How to use call recordings to train your sales and service teams How to increase your sales conversions using call recordings Best practices for efficient call reviewing as a manager or owner How to alert your team of new customer calls with "whispers" How to use call recordings to find new product or service opportunities Using call tracking software instead of a notepad when you're mobile How to leverage call data to develop call handling scripts or talking points Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode11