❔"Are there guidelines for how much a small firm should spend in an area like CX?"❔In any client meeting, in any situation, you can almost always ask the question, "Yes, but how will this affect the budget?" Especially if you are a small business or in a growth stage, budgets and goals are very important. Our host, Jeannie Walters, CCXP, is ready to provide a few guidelines for investing in customer experience (CX).In this episode, Jeannie talks about:- Investing in both new AND long-term customer experiences- Thinking about CX beyond tools and technology- Examining the employee experience- Establishing CX FoundationsResources Mentioned:CX Mission Statement Workbook -- bit.ly/cx-mission-workbookCX Success Statement Workbook -- bit.ly/cx-success-workbookCX Charter Guidebook -- bit.ly/cxcharterExperience Investigators Learning Center -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)