11 min listen
CX as a Brand Differentiator
ratings:
Length:
17 minutes
Released:
Aug 1, 2023
Format:
Podcast episode
Description
❔"I was talking to a colleague of mine in the marketing department, and we had a question for you: could the customer experience that our company delivers be used as a brand differentiator? If so, what would you recommend?"❔Shoutout to all the Chief Marketing Officers and Marketing Leaders who have been "gifted" the role of leading Customer Experience. Our host, Jeannie Walters, knows a lot of marketing leaders are looking for ways to lead CX and get those marketing benefits, like brand differentiation. In this episode, Jeannie talks about using CX as a brand differentiator and the astounding results that can come from making CX a focus. Studies show brands that focus on customer experience throughout the customer journey are more successful than brands that don't. Tune in for more!Resources Mentioned:Customer Journey Mapping Workbook -- bit.ly/cjmworkbookExperience Investigators Learning Center -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
Released:
Aug 1, 2023
Format:
Podcast episode
Titles in the series (69)
How To Use a Customer Experience (CX) Mission by Experience Action