Building a successful advertising empire takes more than quippy copy - it takes a lot of heart. Claude Silver has helped build and lead the team at VaynerMedia as the ad darling’s first-ever Chief Heart Officer. During this episode, hear how she has ridden the waves of change by building a culture of belonging and empowering teams to be purpose-driven, efficient and strong. In each episode of Hiring for What's next – The Talent Makers Studio, we’re speaking with leaders from every part of the business to discover how they prioritize great hiring - and the impact it has on their organizations. We’re living in a new age in which the product isn’t nearly as important as the people who make it. Talent has the single-biggest impact on a company’s bottom line and long-term success, which makes the ability to uncover and hire the right talent, at the right time, for the right roles the most valuable business function. Great hiring is not just the result of great recruiters working their magic. It’s a company-wide commitment that's vital to building amazing workplaces. And it all starts with our leaders. At Greenhouse, we know that great leaders are Talent Makers. They understand what it takes to elevate hiring to a strategic capability that pushes the business forward. Smart recruiting is not easy. That’s why we’ve asked some brilliant folks to share the challenges they’ve overcome and the lessons they’ve learned on the road to aligning their people strategy to their business strategy.