Welcome to the most important new member of the curiosity tribe who joined us since Friday—my son, Roman Reddy Bloom.I spent the first 30 years of my life trying to find the meaning and purpose of all of this. Then one day, it was staring right back at me. My new best friend.Today’s newsletter is brought to you by LEX!What they do: make it easy to invest in real estate!Pop quiz: What asset class has created more millionaires than any other? Answer: Real estate.LEX has a really cool angle for investing in real estate. LEX does an “IPO” for a building, so you can directly invest in marquee commercial real estate. You can build a portfolio of buildings you want to invest in. Each building has a ticker, just like stocks. As a shareholder, you can get paid dividends flowing from the rent paid by the tenants. You can also earn tax advantaged passive income and trade without lockups.Check out LEX’s live assets in New York City and upcoming IPO in Seattle.Sign up for free here and get a $50 bonus when you deposit at least $500.Today at a Glance:Anti-goals are the things we DON'T want to happen—either as final outcomes or along the way. Establishing them allows you to win the battle AND the war.If traditional goals are the rudders that set your direction, think of anti-goals as the map that tells you where the rapids are. Awareness keeps you on smooth waters.The generalized process involves four steps: (1) Choose Your Arena, (2) Establish Traditional Goals, (3) Invert the Problem, and (4) Establish Anti-Goals. Test it out by establishing anti-goals when planning for new projects, designing your life, or creating self-improvement plans.The Ultimate Goal Setting ToolI love writing this newsletter.There are plenty of reasons, but at the top of the list is the fact that I get to take you all on a journey with me. Not a physical journey—though it would be fun to do a Curiosity Chronicle retreat someday!—but a learning journey.I’m able to share new insights and perspectives in *real time*.This isn’t some academic newsletter where I lecture you on truths and personal wisdom—this is simply me sharing ideas, frameworks, and models that I am battle-testing on my own journey.I am not a teacher—I am a student, learning alongside all of you.In that vein, today’s piece will share a new learning: the power of Anti-Goals.An Introduction to Anti-GoalsAt the start of 2022, I shared a piece called The Goal Setting Guide—a breakdown of my framework for setting—and smashing—goals.Shortly after I shared the piece, however, I came across the intriguing concept of “anti-goals” from my friend Andrew Wilkinson. I began to wonder if my goal setting framework was in need of a refresh.I like to personally battle-test new concepts before I share them publicly, so I started establishing “Anti-Goals” for all new projects.Everything changed.It quickly became a staple for:Planning for new projectsDesigning my lifeCreating self-improvement plansSo with sufficient battle-testing behind me, I'd like to share how to leverage anti-goals to level up your goal setting process.The concept is grounded in inversion—a foundational mental model that says that complex problems are often easier solved backwards vs. forwards.Inversion was made famous by one quote from Charlie Munger:All I want to know is where I’m going to die, so I’ll never go there.With traditional goals, we envision the optimal outcome. We then build systems that will—hopefully—lead to that outcome.This is important and necessary—but it’s incomplete. Anti-goals leverage inversion to complete the picture.Anti-goals are the things we DON'T want to happen—either as final outcomes or along the way.I think of anti-goals as being about avoiding the Pyrrhic victory—a term coined after King Pyrrhus of Epirus, who suffered devastating losses while defeating the Roman army in battle in 279 B.C.E.The term is now commonly used to refer to a victory that takes such a terrible toll on the victor that it might has well have been