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BONUS: The Impact of Design on Business Strategy with Alastair Simpson, VP of Design at Dropbox

BONUS: The Impact of Design on Business Strategy with Alastair Simpson, VP of Design at Dropbox

FromBetter Product


BONUS: The Impact of Design on Business Strategy with Alastair Simpson, VP of Design at Dropbox

FromBetter Product

ratings:
Length:
31 minutes
Released:
Dec 1, 2020
Format:
Podcast episode

Description

Instead of only asking the designers to understand the ins and out of the business, when do we ask the business to understand design? In this episode, Alastair Simpson, VP of Design at Dropbox, points out that design leaders are also business leaders, noting what they need to understand about the company to secure a seat at the executive table. He also challenges the notion that it’s a one-way street, opening up the conversation to challenge businesses to understand the impact of design.   To hear from leaders like Alastair while tapping into the power of an interconnected community of product professionals, join betterproduct.community.
Released:
Dec 1, 2020
Format:
Podcast episode

Titles in the series (100)

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.