Amy Jiménez Márquez shares her story from designer to design leader, what it was like to design Alexa’s personality, and what’s important when leading people in tough times. 
Highlights include:
⭐ Was it an easy choice to move into design management?
⭐ Can leaders afford to be outwardly less than their best during hard times?
⭐ What was it like meeting Captain Jean Luke Picard (Sir Patrick Stewart)?
⭐ What prevents Alexa from defending herself when she’s being abused?
⭐ What were the principles you used when designing for Alexa?
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Who is Amy Jiménez Márquez?
Amy is a Design Director at Compass, a real estate technology company that’s on a mission to help everyone find their place in the world. 
Before Compass, Amy invested four an a half years at Amazon, most of which was as the UX Design Manager for Alexa’s personality. A role that would see her team launch adaptive personalities for celebrities, like Samuel L. Jackson, as well as the “Hey Disney!” assistant. 
What a job!
Prior to Alexa, Amy worked on the Amazon Flex design team, where she was the Senior UX Design Lead, helping to improve the delivery driver experience in what became a $20 billion plus global logistics platform.
A generous contributor to the global UX community, Amy is the Owner and Publisher of Boxes and Arrows, a thoughtful peer-written publication that’s devoted to provoking thinking and pushing limits when it comes to the practice, innovation, and discussion of design.
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Find Amy here:
LinkedIn: https://www.linkedin.com/in/amymarquez/
Twitter: https://twitter.com/amymarquez
Website: https://amymarquez.com/
Boxes and Arrows:
Website: https://boxesandarrows.com/
Twitter: https://twitter.com/boxesandarrows
LinkedIn: https://www.linkedin.com/groups/22206/
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/