Laura Faulkner gives a passionate and practical overview of how to frame decision risk, develop better stakeholder relationships, and do research that matters.
Highlights include:
- Why is UX hard?
- How can you frame risk to make better decisions?
- What is an intake conversation and why do they matter?
- How can we improve our chances that stakeholders will take action?
- What is vital to get right in UX and what don’t we need to worry about?
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Who is Laura Faulkner?
Laura is the Head of Research at Rackspace Technology, where she leads the team responsible for helping the organisation to make better decisions through qualitative and quantitative research.
Starting out in the early 90s as a technical writer, Laura went on to build extensive experience as a researcher, design lead and program manager for the University of Texas at Austin’s, Applied Research Laboratories, and Institute for Advanced Technology. 
Laura has been the International Conference Co-Chair of the User Experience Professionals Association, and is the author of “Beyond the Five User Assumption”, which was named the “Best Paper of the Year” by Human Factors International in 2005. It is still regularly cited today.
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Find Laura here:
LinkedIn: https://www.linkedin.com/in/laurafaulkner/
Twitter: https://twitter.com/laurafaulkner
Website: https://www.laurafaulknerphd.com/
Blog: https://laurafaulkner.medium.com/
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Host: Brendan Jarvis
https://www.linkedin.com/in/brendanjarvis/