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    The Minute: Twitter - Breaking Down Product Rebrand

    The Minute: Twitter - Breaking Down Product Rebrand

    FromBetter Product

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    The Minute: Twitter - Breaking Down Product Rebrand

    FromBetter Product

    ratings:
    Length:
    10 minutes
    Released:
    Feb 11, 2021
    Format:
    Podcast episode

    Description

    Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product?  In The Minute, Christian invites Meghan Pfeifer Senior Brand Designer and Product Marketer of Innovatemap to discuss the Twitter rebranding strategy. You’ll hear how to think about product rebrands and how to apply it.
    Released:
    Feb 11, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.