In this episode of Better Product LAUNCH, Christian and Anna sit down with the founder of Malomo, a shipment tracking platform helping e-commerce brands generate more revenue and loyalty by turning their shipment tracking experience into a marketing channel. As our first guest on the LAUNCH series, Yaw provides a rich perspective unearthing the meaning behind the name while highlighting the importance of the overall brand experience. To register for the speaker series visit betterproduct.community/speaker-series