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Better Product

Better Product


Better Product

ratings:
Length:
100 episodes
Language:
English
Format:
Podcast

Description

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.

Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.
Language:
English
Format:
Podcast

Episodes1 - 10 of 100 episodes

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How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International

Product marketing is at the intersection of many teams in a product company. The work o...

42 minutes
Jun 28, 2022

Why Your Positioning Should ‘Pick a Fight and Take a Stand’ with Catherine Spence, Microblink

One of the fundamental strategies product marketers must lead is positioning. It’s what...

38 minutes
Jun 21, 2022

Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

In today’s world, building a great product isn’t enough. You have to master your go-to-...

37 minutes
Jun 14, 2022

Trailer: Unlock Product Marketing

Product marketing is the foundation for better product. It should play a strategic role...

1 minute
Jun 09, 2022

The Power of Your Positioning

How you position your product can help you connect with the people who most need it, un...

30 minutes
May 31, 2022

Elon Musk, Twitter, and Ego in Product

For better and for worse, ego follows us all into our work lives. But leaders must pay ...

33 minutes
May 24, 2022

When It's Time For A Product Glow-Up

Everything has to start somewhere. But in product and in life, the beginning tends to b...

32 minutes
May 17, 2022

How Product Research Limits Uncertainty and Helps Us Face Our Fears

Product research is a discipline that’s transformed in recent years. The days of waterf...

25 minutes
May 10, 2022

Experience-Driven Products for Relationship Wellness with the Founders of Ours

Today we’re talking about love—but not in the way you think. We’re looking at the inter...

37 minutes
May 03, 2022

Messaging Mix-Ups and How to Avoid Them

Messaging is the story we tell about our product. But how do we know if we’re telling t...

37 minutes
Apr 26, 2022