Leaning into complexity when it comes to product is often the roadmap less traveled. Yet, for Kendra Clarke Senior Vice President Data Science & Product Development at sparks & honey, it's the road she’s on. From her lens, building a platform that supports complexity requires a different way of thinking for both the team behind it and the users it’s for. As the conversation unfolds, Christian and Anna get Kendra’s insights on the bias inherent in data. While the objective is a platform pulling in different viewpoints and perspectives, for this better product it’s about embracing the variables while enabling users to think differently.