Squared Away: Michelle Penczak, CEO & Founder

FromHitting The Mark

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Squared Away: Michelle Penczak, CEO & Founder

FromHitting The Mark

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Length:

39 minutes

Released:

Apr 5, 2024

Format:

Podcast episode

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Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyone to be doing: The brand is highly niche-focused, was born out of a personal necessity, and came with a tribe in-tow.

Released:

Apr 5, 2024

Format:

Podcast episode

Titles in the series (100)

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

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Dormitus Brands: Mark Thomann, Founder: Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revitalization company, Dormitus Brands, are currently collaborating on reinventing the soda brand Slice as a "better for you" beverage. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. Mark has been doing this for a while and gained an enormous amount of knowledge and his passion is contagious. You can lea by Hitting The Mark
30 min listen
Parlor Skis: Mark Wallace, Co-Founder: In this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor skis are "customized for you, by you and with you, each one as individual as you are." Fabian talks with Mark Wallace for whom skiing has always been the driving force in his life. It took him from Saddleback to Park City and then all over the world as he lived the dream as a semi-pro ski racer. Mark learned the nuances of ski building during a job at a Boston construction firm, dedicating countless hours during nights and weekends. He started Parlor with two friends in an abandoned funeral parlor in Cambridge, honing the science and art of ski building. We discuss his company's focus and dedication to the sport and its tribe, how far the brand is able to take the important brand traits of customization and personalization and how Parlor leads by Hitting The Mark
29 min listen
Cameo: Devon Townsend, Co-Founder: Fabian talks with Devon Townsend who co-founded Cameo, a platform that lets you book personalized video shoutouts from your favorite celebrities. Devon is 28, received 15.8 million in funding, and runs a 60+ employee company that both Howard Stern and Ellen love, and Snoop Dogg fully embodies. As you may imagine, Devon knows a thing or two about creating a brand that people will love, and he is sharing all of it with you on this episode. Dive right in! I chat with 28-year old Devon Townsend, who quit Microsoft, became a viral Vine comedy star and yet he ended up creating Cameo, a platform that lets you book personalized video shoutouts from your favorite athletes, actors, and entertainers. His 60+ employee strong company, which has received 15.8+ million in funding to date, dispatches over 1,000 videos a day and signed up well over 10,000 celebrities, from Ice-T to Kevin O’Leary and from Charlie Sheen to Snoop Dog who are all happy to send you or you by Hitting The Mark
24 min listen
Plankk Studio: Colin Szopa, Founder: Fabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. We talk about the art of app naming, how to work with influencers and what branding means to Colin. In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes. We debunk the myth that influencers are Prima Donnas to work with, learn about how personal brands support each other versus compete with each other on the same digital platform as well as the art and science of crafting a meaningful and descriptive name for the app store. You can find Plankk Studio in the app store if you are ready to sweat it out with some of the biggest names in fitness. by Hitting The Mark
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Rogue Brands: Raaja Nemani, Co-Founder: Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless. We dive into his factory-direct platform and how brand strategy has affected his recent company launches as well as his time launching and scaling the successful footwear marketplace Bucketfeet. Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless. We dive into Raaja's factory-direct platform and dis by Hitting The Mark
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The Futur: Chris Do, Founder: Fabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform, The Futur. I made a promise to myself to never feature a client - or former client - of mine on the show, but I am good with sprinkling in an entrepreneur now and then who I also call my friend. Today is such a moment and I am sure you will all appreciate that I did so. I personally am always delighted to talk with him, learn from him and be the critic he never asked to have. If you are a founder, marketer, designer or just a curious human being, this episode is not to be missed as it clearly shows us why Chris Do, and his online platform, The Futur, have such a fanatic following and why the company is seeing 300% growth year over year. Chris shares his insights on how his passion project turned into a by Hitting The Mark
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Tinybeans: Eddie Geller, Founder: Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go. In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents. We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against users' expectations may turn into your startup's most important feature. Learn more about Tinybeans; and also check out this episode's sponsor, Mister Maginsky, a startup that is changing men's underwear forever. by Hitting The Mark
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1 Year Anniversary Special: This episode can be seen as a ginormous tease for those who are new to the podcast. It is concise brand insight overload. And, it sums up the reason as to why I created this show. When I started this journey it was just a little idea that came out of a coffee chat with a friend who insisted that I just had to create a podcast. And since listening is a key aspect of building a brand, I did listen to her that afternoon, and a few months later launched the first episode of Hitting The Mark, relying on the kindness of strangers to sign up as guests to a show that did not even exist yet. One year later we heard from some of the stars of the entrepreneurship world, some celebrated disruptors, and many passionate, up and coming founders who discovered their brand differentiators early on. All of them share the same contagious enthusiasm and drive to build meaningful, sustainable and admired brands. If you had to pick only one episode to listen to, this is the by Hitting The Mark
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Fourth & Heart: Raquel Tavares, Founder & CEO: Fabian sits down with Raquel Tavares, the founder and CEO of Fourth & Heart, an artisanal food brand based in Los Angeles, set on a mission to modernize ancient pantry food staples – starting with a line of grass-fed, flavored, pure spreadable butters known as 'ghee.' A fascinating story on how to make it in the food business while coming from a marketing background, how to utilize branding to introduce a product in a category unfamiliar to many shoppers, why crafting messaging from your heart is key, and how to juggle family and entrepreneurship. by Hitting The Mark
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&pizza: Michael Lastoria, Co-Founder: Fabian sits down with creative extraordinaire Michael Lastoria, who, after selling his New-York-based agency to beauty powerhouse Shiseido in 2017, is now Co-Founder of the counter culture pizza brand '&pizza,' which has 36 locations in the U.S. and is rapidly growing based on its inherent brand thinking and employee-first commitment. When your employees and customers alike start tattooing your brand mark onto their bodies, you know that you've been growing a special kind of brand. Full of energy and wisdom, Michael is sharing the stories and recipes behind &pizza's brand success with you on this whirlwind of inspiration we call Episode 16. I first learned about Michael Lastoria when his brand, &Pizza, has been named one of the world’s 50 Most Innovative Companies the second time in a row by Fast Company. Diving deeper into what at first glance would seem like a commodity-type business (we are talking about selling pizzas here after all) soon tu by Hitting The Mark
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behno: Shivam Punjya, Founder: Shivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury design, a space I have always been very interested in. Further, behno’s mission is to redefine and bring awareness to the character of “Made in India”, and to set a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade. Shivam and I talk about how to move from exploiting cheap labor to creating a nurturing environment and community, how the company’s name encompasses the DNA of the brand even after pivots, the innovative way in which behno reacted to Blackout Tuesday last year, and much much more. by Hitting The Mark
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Peel Away Labs: Maxwell Cohen, Founder: Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped. Today Maxwell is successfully running an array of disposable bed sheet brands that are available internationally. He shares how changing the brand name was a game changer for his startup, why the .com still reigns supreme, how carefully crafted words will lead to sales, and how he learned to persevere regardless of how often you hear the word 'no' along the journey – "Just get to that word quicker." You can learn more about his products at Peelaways.com or reach out to him directly via LinkedIn. by Hitting The Mark
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Liquid Death: Mike Cessario, Co-Founder & CEO: In this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture, Liquid Death takes an extreme approach to branding and marketing, in stark contrast to aspirational health and wellness brands. Launching into the water business with a brand named Liquid Death, while getting $2.3 million in funding from the likes of Michael Dubin, of Dollar Shave Club fame, and Twitter co-founder Biz Stone, is nothing but a genius brand move and the more you listen to Mike (who is an alumn of my alma mater, ArtCenter College Of Design), talk about his brand, the more you will adjust your own point of view on branding and marketing. So go ahead and go punk rock with us and 'murder your thirst' for an insanely inspiring episode. When I heard about a water brand called Liqui by Hitting The Mark
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Double Dutch: Raissa & Joyce de Haas, Co-Founders: On this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles to date. We dive into the story from idea to shelf while building a beloved brand along the way. We talk about their story from idea to bottle to shelf, the advantages of having a co-founder, how the brilliant name Double Dutch came about (yes, it all happened at a bar), how the brand's fun copy has come together organically over the years and why Joyce and Raissa (who made it onto the Forbes 30 under 30 list this year) wish they would have paused and created a more cohesive visual and verbal brand when they saw initial interest in their products. You can learn more about Double Dutch and see where you can get your mixers for the perfect cocktail at www.doubledutchdrinks.com by Hitting The Mark
27 min listen
Distilled Bath and Body (Pit Liquor): Erica and Jason Feucht, Co-Founders: In November of 2017, Erica Feucht, pregnant with her first child, started a natural vodka-and whiskey-based (!) deodorant line together with her husband Jason. The product is named Pit Liquor and I fell in love with the quirkiness of the founders and their soon-to-be brand. This is one of the few episodes where I feature a company that is so young that it is hard to call it a brand yet, but I can bet you that I will have them back in a few years and that based on their brand philosophy, brand name, and innovative product, they will turn into a known and beloved brand within the year. We talk about the ups and downs (or may I say 'pitfalls') of starting a company that leads with a provocative product, name, and brand language, and how the husband-wife team stayed true to themselves throughout their entrepreneurial journey. If you enjoyed the Liquid Death episode (catch it if you have not heard it yet!), you w by Hitting The Mark
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Brazi Bites: Junea Rocha, Co-Founder & CMO: Junea Rocha, co-founded Brazi Bites. Since our last episode, we know it takes no culinary background to create a food product that sells like hotcakes, or in Junea's case, like hot cheese bread. I had such a great time hearing her story, from being a civic engineer to running her brand with her husband. Killing it on Shark Tank, making Inc's fasting growing private company list in the U.S. for the past two years, spending three grueling years on the road selling and testing their product, to today, where they run 8,000 stores. And you will soon know why, as you will be able to witness her drive, her contagious energy, and learn from Junea's vast branding and positioning knowledge. Not only if you're in food and beverage or branding, or if you want to take the leap into entrepreneurship from your cushiony job. No, even if you are a regular consumer, this is a fascinating conversation. by Hitting The Mark
38 min listen
Bureo: Ben Kneppers, Co-Founder: Fabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. The company is now collaborating with brands such as Trek, Humanscale and Jenga. We talk about how to create real, sustainable change, learn about forming a B Corp, how they secured Patagonia as 'a mentor,' and how to get a community involved in your cause. And so much more. , and he's doing it through his brand that is selling skateboards, sunglasses, surfboard fins, and Jenga games. Ben Kneppers is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. Through the team's initiative, Net Positiva, Bureo has created Chile's first ever fishnet collection and recycling program. Net Positiva provides fishermen with an environmentally sound end-of-life solution for their f by Hitting The Mark
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Frank Demmler, Angel Investor: Fabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh's 'startup whisperer.' We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand Modcloth used crowdsourcing on many innovative levels to turn into a brand that was worth between $51 million to $75 million to Walmart. In this episode, we talk with Frank Demmler, who can take credit for 500 companies, some 10,000 jobs, and $1 billion of investment capital. For over 30 years he has been an investor, advisor, and educator in Pittsburgh's technology-based entrepreneurial community, which hardly existed when he first started but has grown to be one of the most active and desirable entrepreneurship hubs today. We dive into two of the companies he assisted, Automated Healthcare, which deploys robots in hospital pharmacies and has been acquired by McKesson for $65 million, and clothing brand Modcloth. He shares Modcloth's startup story from college sw by Hitting The Mark
26 min listen
Charity Water: Scott Harrison, Founder & CEO: Fabian talks with Scott Harrison, the founder of charity: water, one of the most trusted and admired non-profits in the world. Solving the water crisis one donation and one well at a time, Scott and his team created a brand that breaks the stereotypes of what a charity is and how a charity acts. He re-branded 'charity' while creating a beloved brand of his own. Charity: water is a champion in brand messaging, design, and storytelling while leading with technology and innovation. A paramount episode not to be missed. by Hitting The Mark
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IDAGIO: Till Janczukowicz, Founder & CEO: Fabian sits down with Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as being the Spotify for classical music. As the future of music listening is streaming and streaming services aren't designed for classical music, Till is on a mission that is much bigger than his product: to save classical music from extinction in the digital age. This fascinating conversation shines a light on how to craft exciting and compelling brand messaging and design that works flawlessly to attract audiences of all ages. by Hitting The Mark
48 min listen
Dr. Ginger's: Dr. Ginger Price, Founder: On this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and fun to use. She saw not only a gap in the market as far as coconut oil toothpaste was concerned, but also noticed that there were no brands with a female founder in the industry. Founders creating physical products, even more so if they are consumable, and even more so if they have to show provable results, sure are fascinating! Dr. Ginger's story from a swift idea to a working formula, design and actual consumers picking up a tube of toothpaste in stores around the US is surprising and uplifting. Listen to Dr. Ginger Price and her brand of oral care products, which will soon be seen at Target and Whole Foods stores around the country. by Hitting The Mark
26 min listen
LIV Watches: Esti Chazanow, Co-Founder and Brand Manager: Esti Chazanow is the Co-Founder and Brand Manager of LIV watches, a brand that does not have customers but fans, a brand that is the David going against the Goliath, a brand that is digital-born yet celebrates the retro-physical, a brand that is inexpensive compared to its competitors yet is never seen as cheap. So many topics that are crucial to understand on a deeper level for any brand marketer or entrepreneur and Esti is an amazing person to hear it from. by Hitting The Mark
48 min listen
Base Culture: Jordann Windschauer-Amatea, CEO & Founder: Jordann Windschauer-Amatea is the third consecutive 'mom entrepreneur' on this show who successfully conquered the food business. And she is another amazing inspiration to anyone who wants to move a passion into a business and subsequently into a brand with heart and soul. Jordann founded Base Culture as a bakery catering to the healthy, pure, and primal lifestyle that can be summed up as the Paleo diet while she was in college. She wanted to live a healthy lifestyle, but have a brownie, so she baked it until it was perfect. She could not find a co-packing facility, so she created her own and waited for 2 years to have it finished while keeping hundreds of stores and journalists interested in her products waiting. What I learned about Jordann is that she is stubborn and passionate – and those two traits may just be the key ingredients to her success. Today, at age 27, she is working out of a 44,000 square foot facility and her ra by Hitting The Mark
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New Crop Capital: Chris Kerr, Chief Investment Officer: Fabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat's stunning and widely publicized IPO. This marked a first for a brand making meat-like products from plants. Chris has been involved with Beyond Meat from the very beginning and we learn what role positioning and branding played in this incredible success story that any brand, may that be food and beverage or not, can learn from. Fabian sits down with Chris Kerr, the Chief Investment Officer at New Crop Capital, who has nearly 30 years of leadership experience with startups and venture capital investing. He has spent the last decade focused on impact investing with a concentration on the plant based foods sector. We recorded this episode the day after Beyond Meat hit the stock market. The brand is a poster child by Hitting The Mark
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43 min listen
Buttercloth: Danh Tran & Bob Stevens, Founder & COO: In a rare move, we have a Founder and COO duo on the show for a brand tale that includes an aspirational economic migrant story from designing clothes for Barbies, literally, at Mattel, to making a pitch so successful it landed them a quarter-million-dollar deal with investor Robert Herjavec of Shark Tank fame. Danh and Bob are running LA-based Buttercloth, a brand that is a typical internet-born D2C brand, so much so that they don’t believe in experts like myself. And they told me so during my show. The company produces what they claim to be ‘The World’s Most Comfortable Shirt,’ a slightly unbelievable claim that they are justifying to the world now. Big risks brought big rewards and bootstrapping, even on the branding level, was no showstopper to their success. by Hitting The Mark
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Lewis & Llewellyn LLP: Marc Lewis, Owner: Marc Lewis is one of the top attorneys in California, whose San Francisco-based firm is hired by Fortune 100 companies to resolve a wide variety of complex, high-stakes business disputes. Even more interestingly, in addition to his complex commercial litigation practice, he is a passionate advocate for victims of sexual abuse and has created a spinoff brand that can be found at the highly descriptive url sexualabuselawfirm.com. That brand spinoff has a very distinct, very emotional, very convincing tone of voice. I chat with Marc about his two brands and how he tackles them from a branding and marketing perspective without confusing his clients. by Hitting The Mark
36 min listen
Journey Meditation: Stephen Sokoler, Founder & CEO: Fabian talks with Stephen Sokoler, the founder and CEO of Journey Meditation. Stephen runs a company on a mission: to help all people live happier, healthier, less stressed lives. Founded in 2015, Journey is building the world's largest, most supportive meditation community both online and off. TechCrunch coined it 'the Peloton of meditation.' Journey also operates corporate programs with organizations ranging from Facebook, Disney, and Nike, to charter schools, hospitals, and non-profits. Take a breather and let your mind wander, away from the Donald Trump and Boris Johnson world on the outside, to start looking within, because here's a thing you don't see mixed very often: meditation and branding. And on this episode, we see the two blend together effortlessly and authentically since Stephen listened to his friend Simon Sinek's advice and asked the question 'why?' at the onset of his new venture, and a great brand foundation derive by Hitting The Mark
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The Financial Gym: Shannon McLay, Founder and CEO: Shannon McLay built a gym to work out your finances: Monthly memberships, trainers, the whole nine yards. You are matched with a BFF - your best Financial Friend – the call to action on the site says ‘Let’s crush some goals’ and trainers welcome you by saying ‘You are about to get financially naked with me.’ It’s the Financial Gym, and it all started with the name. Shannon built this brand on experience and a lot of fantastic brand gut instincts. This conversation was a complete blast and her brand may just be the type of brand that the world needs right now. by Hitting The Mark
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Parachute: Ariel Kaye, Founder & CEO: Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations. by Hitting The Mark
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Dutch (and formerly Hims): Joe Spector, Founder & CEO: Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter drugs brand that started off by selling erectile dysfunction and hair loss treatments and has since exploded into a 1.6 Billion Dollar public company together with the Hers brand. by Hitting The Mark
44 min listen
Three Wishes: Margaret & Ian Wishingrad, Co-Founders: Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked and purchased by literally everyone from young to old. by Hitting The Mark
43 min listen
East Fork: Alex Matisse, Founder: Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of which you will learn more about during this very sincere and insightful conversation. by Hitting The Mark
47 min listen
Terra Kaffe: Sahand Dilmaghani, Founder & CEO: Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.' by Hitting The Mark
51 min listen
Eat Just: Josh Tetrick, Co-Founder & CEO: Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for animals while addressing food scarcity and the climate crisis." If you enjoy a tough branding challenge, if you appreciate an improbable success story, if you care about the environment and animals, if you eat eggs or enjoy the taste of real meat, then listen to this episode. by Hitting The Mark
38 min listen
BackMarket: Vianney Vaute, Co-Founder & CCO: Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence. by Hitting The Mark
50 min listen
Schiit Audio: Jason Stoddard, Founder: Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. by Hitting The Mark
47 min listen
Foundersuite: Nathan Beckord, Founder & CEO: Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced. by Hitting The Mark
46 min listen
LOOP Mission: Julie Poitras-Saulnier & David Côté, Co-Founders: David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them into products such as juices, smoothies, sodas, beer, gin, soaps, and dog treats. by Hitting The Mark
52 min listen
Thrive Market: Nick Green, Co-Founder & CEO: Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. by Hitting The Mark
54 min listen
Shit That I Knit: Christina (Fagan) Pardy, Founder & CEO: Christina (Fagan) Pardy founded Shit That I Knit, a brand of sustainable high-quality knit-wear that one would say besides its name, although it is very much because of its name, has become known around the world. by Hitting The Mark
32 min listen
Good Good: Gardar Stefansson, CEO & Co-Founder: Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products. by Hitting The Mark
44 min listen
Bookshop.org: Andy Hunter, Founder & CEO: Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores. by Hitting The Mark
46 min listen

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Squared Away: Michelle Penczak, CEO & Founder

Squared Away: Michelle Penczak, CEO & Founder

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