Fabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. The company is now collaborating with brands such as Trek, Humanscale and Jenga. We talk about how to create real, sustainable change, learn about forming a B Corp, how they secured Patagonia as 'a mentor,' and how to get a community involved in your cause. And so much more. Fabian talks with a founder who is doing his part in keeping the ocean clean, and he's doing it through his brand that is selling skateboards, sunglasses, surfboard fins, and Jenga games. Ben Kneppers is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. Through the team's initiative, Net Positiva, Bureo has created Chile's first ever fishnet collection and recycling program. Net Positiva provides fishermen with an environmentally sound end-of-life solution for their fishing gear, while Bureo receives highly recyclable raw materials to create innovative products that bring net positive solutions to the world. Remarkable in many ways. Ben shares his insights on how to get strangers to believe in and act upon your vision, how Patagonia got involved with his brand, how collaboration is part of his brand's success story, all the way how to score a major PR story on CBS Evening News without spending a dime and so much more. You can dive into the Bureo universe via their site or Instagram account.