Earth911 talks with Rita Katona and Eric Hall, cofounders of probiotic juice shot makers SoGoodSoYou about their new biodegradable packaging, the BtrBtl, and how contemporary companies must embrace ecological sustainability. The BtrBtl breaks down approximately 17 times faster (it “biodegrades 31.7–37.0% after 391 days in active landfill conditions compared to 2% biodegradation of untreated PET”). It’s an important step in the company’s efforts to reduce its ecological footprint.Rita and Eric describe their search for better packaging for the pure juice mind and health juice shots. They cofounded the company in 2014, at the same time that they became engaged during a trip to Mexico. Together, they have created a line of probiotic 100-percent juice body and mind tonics. But they have long been troubled by the plastic waste generated, so began to explore alternatives that led to their embrace of BtrBtl this year. As Eric Hall explains, this is a step in the right direction that they will continue to pursue as they reduce their footprint.SoGoodSoYou puts people and planet first while building on available technology. They’ve built a team dedicated to delivering healty food in sustainable packaging. If you’re practicing better plastic uses, keep an eye on SoGoodSoYou.Join the conversation and share your thoughts with the community in our Earthling Forum.