30 min listen
IDAGIO: Till Janczukowicz, Founder & CEO
FromHitting The Mark
ratings:
Length:
48 minutes
Released:
Sep 13, 2019
Format:
Podcast episode
Description
Fabian sits down with Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as being the Spotify for classical music. As the future of music listening is streaming and streaming services aren't designed for classical music, Till is on a mission that is much bigger than his product: to save classical music from extinction in the digital age. This fascinating conversation shines a light on how to craft exciting and compelling brand messaging and design that works flawlessly to attract audiences of all ages. Music to me is, and has always been existential. From when I was a little boy growing up with a concertmaster – in many of the world's most famous orchestras – as my dad, in Vienna, and constantly visiting his workplace, the famous Musikverein, to today where I am a music aficionado, an avid vinyl record collector as well as a (fairly amateur) music producer. Music is a passion, or 'addiction' as my wife would say, and a great source of joy for me. Having Till Janczukowicz on this show was a big personal pleasure. His classical music streaming app, IDAGIO, is constantly running a fine line between catering to the young and the old, the classical novice versus the expert, and it is a fascinating branding game. Till discusses how classical music, as a brand, was intimidating, and how he and his team are breaking that wall down, out their offices in Berlin, Germany. And how classical music's role and perception in society has changed over the years, and what role technology played in it. We discuss how to showcase music visually, with all of its nuances, is an extremely difficult task, one that IDAGIO mastered from day one. So many fascinating takeaways in this conversation, one that struck with me, and that should give you an idea on how deep we are diving into not only the brand discussion, but also the entrepreneurial journey as a whole: "The bigger you grow as a corporation, the more you have to bring things that are on a subconscious level to a conscious level." A delightful conversation that truly inspired me, and I believe it will do the same for you. To support this show, please head to Patreon.
Released:
Sep 13, 2019
Format:
Podcast episode
Titles in the series (100)
Dormitus Brands: Mark Thomann, Founder: Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revitalization company, Dormitus Brands, are currently collaborating on reinventing the soda brand Slice as a "better for you" beverage. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. Mark has been doing this for a while and gained an enormous amount of knowledge and his passion is contagious. You can lea by Hitting The Mark