27 min listen
Knife Aid: Mikael Soderlindh, Co-Founder and Director (Happy Socks: Co-Founder and CEO)
FromHitting The Mark
Knife Aid: Mikael Soderlindh, Co-Founder and Director (Happy Socks: Co-Founder and CEO)
FromHitting The Mark
ratings:
Length:
35 minutes
Released:
Jun 19, 2020
Format:
Podcast episode
Description
I want to borrow a line from the great David Letterman and say 'My Next Guest Needs No Introduction.' He, of course, is the Co-Founder of Happy Socks and has just launched a new brand. Happy Socks, the immensely iconic and much-loved brand has reached 90 countries and every continent – with concept stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 fashion apparel boutiques. But today Mikael is sharpening your knives! Get to know his new venture and find out what he learned from creating Happy Socks. He talked to me from Sweden about all things branding, and needless to say, his brands, and this conversation, are bigger than socks and knives.Learn more about Knife AidSupport the show and get on monthly mentorship calls with Fabian. Join here.
Released:
Jun 19, 2020
Format:
Podcast episode
Titles in the series (100)
Tinybeans: Eddie Geller, Founder: Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go. In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents. We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against users' expectations may turn into your startup's most important feature. Learn more about Tinybeans; and also check out this episode's sponsor, Mister Maginsky, a startup that is changing men's underwear forever. by Hitting The Mark