25 min listen
Cheddar Up: Nichole Montoya, Co-Founder & CEO
FromHitting The Mark
ratings:
Length:
44 minutes
Released:
May 26, 2023
Format:
Podcast episode
Description
Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities.Nichole and I talk about how important design was to the success of the brand, how, as a product company, being highly aware of feature creep is a must to ensure the brand does not steer too far away from its positioning and how getting outside brand help can re-invigorate the product experience.
Released:
May 26, 2023
Format:
Podcast episode
Titles in the series (100)
Plankk Studio: Colin Szopa, Founder: Fabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. We talk about the art of app naming, how to work with influencers and what branding means to Colin. In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes. We debunk the myth that influencers are Prima Donnas to work with, learn about how personal brands support each other versus compete with each other on the same digital platform as well as the art and science of crafting a meaningful and descriptive name for the app store. You can find Plankk Studio in the app store if you are ready to sweat it out with some of the biggest names in fitness. by Hitting The Mark