Bernd Roggendorf is known as the Co-Founder of Ableton, the tremendously popular software that helps millions of musicians unleash their creative potential. But today we are talking about EIDU, the social enterprise Bernd founded 5 years ago to improve education standards for the 800 million children who live on $2 or less per day. We are chatting about how he took his entire family around the world, trying to live as closely as possible like people in poverty so he could understand his future audience’s needs, on what role branding played within the organization, the meaning of brand purpose, and the surprising story behind the brand name. Plus, Bernd takes us on his journey of pivot after pivot on his great mission to bring better education to those who need it the most. A delightful conversation that will make you quickly understand how his passion is contagious. Learn more about EIDUCatch Bernd's TEDx TalkSupport the show