Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has grown to more than 1 million paying members and become a touchstone example of a mission-driven company at scale. In addition to offering great natural and organic products at affordable prices to its members, the company donates a free year of membership to a family in need for every paid membership. The business has also been recognized as a leader in regenerative agriculture, carbon-neutral shipping, and Zero Waste operations, and in 2020 became the nation’s largest grocer to receive B Corp Certification, as well as a Certified Great Place to Work.Nick and his 3 Co-Founders set out to launch a 'Costco meets Whole Foods' concept, which is insanely ambitious and a remarkable story given where Thrive is today. Needless to say, this conversation delivered many insights into today's Zeitgeist, technology, and consumer expectations, and it was an immense pleasure being able to talk with Nick about the way in which his brand continues to grow with a strong guiding star and our planet’s health top of mind.