In a world increasingly driven by the pursuit of sustainability and community well-being, the rise of B Corps is emerging as a beacon of hope for a more conscious and responsible business approach. I was recently captivated by a charming shop called Plenty Mercantile, nestled in the heart of Automobile Alley in Oklahoma City. It is a delightful store that embodies the principles of sustainability and ethical entrepreneurship, and I was thrilled to meet Traci Walton, one of the owners! I’m Marla, the Green Home Coach! Today, I invite you to join me in exploring the incredible achievements of Plenty Mercantile and learn how they charted their course toward becoming a B Corp.  So, fasten your seatbelts for a heart-warming and inspiring tale of entrepreneurship, sustainability, and the pursuit of a better world! The Origin of Plenty Mercantile Plenty Mercantile came into being due to Traci and her daughter Brittany's passion for sustainability and desire to bring sustainable practices to mainstream retail. Traci was raised by her Native American grandmother, who instilled the values of respecting the environment, which further influenced their vision for the shop. The idea to create a store resembling their home and promoting sustainability took root, and they embarked on their journey of starting Plenty Mercantile in 2012. Becoming a Leader in Sustainability in Oklahoma City Plenty Mercantile has played a pioneering role in promoting sustainability in Oklahoma City. They aim to create a safe and welcoming space for customers to shop while making informed choices to support sustainable practices. Becoming a B Corp A B Corp certification is a voluntary designation for businesses and organizations committed to positively impacting people, the planet, and profitability. Traci explains that they aspired to become a B Corp from the start, aligning their business practices with sustainability on every level. However, achieving the B Corp certification was challenging. After years of following the B Corp structure and seeking improvement, they finally enlisted the help of a consultant, which proved to be a game-changer in guiding them toward their B Corp certification. The Importance of B Corp Certification The significance of a B Corp certification goes way beyond just marketing a company as sustainable. It involves a deep dive into financials, governance, impact, and various aspects of business operations, providing third-party verification of their sustainable practices.  The Power of Making Sustainable Choices Sustainability does not necessarily mean higher costs. It means there are cost-effective and sustainable alternatives available in the market. Making sustainability choices sends powerful messages through purchasing power and contributes to long-term positive change. People-Centric Sustainability Sustainability is people-centric because it focuses on how sustainable choices positively impact individuals, their health, and future generations. Considering the health implications of products and practices is crucial for everyone- especially those who are cancer survivors! Building a Sustainable and Equitable Business Sustainability is integral to the business values of Plenty Mercantile, and it gets reflected in every aspect of their operations. Traci points out that sustainability extends beyond the products they carry in the store. It also encompasses how they treat their employees, community engagement, and overall business practices.  Encouraging Others to Pursue Sustainability Traci aims to inspire others to pursue sustainability and B Corp certification. Sustainability is a journey that requires continuous effort and improvement, and she hopes to see more businesses in Oklahoma and beyond adopting sustainable practices and becoming B Corps because it will positively impact communities, the environment, and future generations. Celebrating Sustainable Products Traci and I love sustaina