Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go. In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents. We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against users' expectations may turn into your startup's most important feature. Learn more about Tinybeans; and also check out this episode's sponsor, Mister Maginsky, a startup that is changing men's underwear forever.