In this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor skis are "customized for you, by you and with you, each one as individual as you are." Fabian talks with Mark Wallace for whom skiing has always been the driving force in his life. It took him from Saddleback to Park City and then all over the world as he lived the dream as a semi-pro ski racer. Mark learned the nuances of ski building during a job at a Boston construction firm, dedicating countless hours during nights and weekends. He started Parlor with two friends in an abandoned funeral parlor in Cambridge, honing the science and art of ski building. We discuss his company's focus and dedication to the sport and its tribe, how far the brand is able to take the important brand traits of customization and personalization and how Parlor leads with authenticity. If you are, just like me, into skiing or snowboarding, this episode is a must. If you like to learn more about connecting with your tribe or honing in the art of customization, this is a must-listen for you as well. You can learn more about Parlor via parlorskis.com, or as Mark showcased his approachability, you can just call him up, "anytime" at 413-884-4747.