Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career in the fashion world in London and NYC. Up until the point where he decided to become a stay-at-home dad. Now he is selling organic food paint for kids. This is a story that is being written as we speak about a brand that will have its big breakthrough – very likely, fingers crossed - in the next few months and talking to Tomo about how he strategically connected the dots and piggy-backed (pun intended as Noshi has a Peppa Pig collaboration) on brands mums already trusted in order to introduce his own. A fascinating interview, one not to miss!