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    From print studio to $10m selling notebooks & pyjamas with Printfresh’s Amy Voloshin (part 1)

    From print studio to $10m selling notebooks & pyjamas with Printfresh’s Amy Voloshin (part 1)

    FromFemale Startup Club

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    From print studio to $10m selling notebooks & pyjamas with Printfresh’s Amy Voloshin (part 1)

    FromFemale Startup Club

    ratings:
    Length:
    27 minutes
    Released:
    Aug 24, 2022
    Format:
    Podcast episode

    Description

    Today on the show we’re learning from Amy Voloshin, the founder of Printfresh.

    A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand.

    In this episode, we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists, and bootstrapping her brand to $10m in revenue in 2021.

    We also dive a little deeper into influencer marketing, and how amazing it has been for the growth of the business. It’s such a big part of putting our product out there. These days brands really have to figure that out, and it's been pivotal to Printfresh. Figuring out how you work with influencers, and how you want to pay them….There are so many different ways to navigate it. For Amy, their influencers have turned into some of our best advisors. It takes a long time to build. Some make fantastic partners, some aren’t right. But it's about navigating it, sticking with it, and figuring out who really aligns with your brand. 

    And incase you missed me talking about this last week, we’ve just launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5 or an entrepreneur it’s literally for anyone. And it’s totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!

    Let’s get into this episode, this is Amy for Female Startup Club

    LINKS WE MENTION

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    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live

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    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
     
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    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
     
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    Released:
    Aug 24, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com