Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store your must-have items from your medicine cabinet, jewelry box, and cosmetics bag so you can move through the world with ease and confidence. I am certain you have seen the distinct and beautiful products pop up in your social feeds or in the media. How the brand was created, and the brand DNA that holds it all together (well that, and magnets) is what Steph shares with us in a wonderful conversation that is parts empowering and motivating for founders and parts educational for anyone in the business of building brands. If you run or assist a hardware brand, you owe it to yourself to listen in. If you want to build a brand that desires to lead with empathy and a user-first mentality, then this episode is also made for you.