In order to reach the next level, things need to change, evolve, to transform.Greg is back with Collin, and he will be talking about the top 3 transformations that need to happen in sales. Tune in to find out what these 3 transformations are, only here in the latest episode of Sales Transformation. Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSThe things sellers can do in a B2C environmentThe 3 transformations that need to happenFrom pitching to creating awarenessTransforming the seller's roleThe transformation from an art to a processQUOTESGreg says we must transform, and this is the first one:“I love the title of your program, Sales Transformation, because its transformation absolutely needs to happen, and there are three that I'm really passionate about. The first one is transitioning from pitching products   to creating awareness.”What Greg suggests as the second transformation:“The primary role is to be an expert on a customer's buying decision process. Now notice, that I didn't say an expert on the selling process is an expert on the buying process. They should be there to go there and guide, provide guidance, direction, suggestions, to help customers make better buying decisions.”What Greg suggests as the third transformation:“The last transformation we were just talking about is transforming sales from an art form to sales as a process.”Connect with Greg and learn more about what he’s been working on!About GregAbout P3 SellingP3 Selling WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.