How to Lead Teams to Create Awesome Experiences on Purpose Katrina Burrus taps into Phil's incredible experience organising a huge conference called Social Media Marketing World in San Diego. Katrina asks Phil the following questions: How do you inspire creativity in an organization? How do you leave room for creative work while managing a large team? How do you purposefully plan events? How do you lead a team to be customer service focused who has not worked together prior to your event? Who is Phil Mershon Phil Mershon is the director of events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns and creative communication strategies. He now leads the popular events Social Media Success Summit and Social Media Marketing World. He is also a jazz saxophonist, worship leader and lover of puns.Want to connect with Phil: Email: phil@socialmediaexaminer.com, Twitter: @phil_mershon, LinkedIn:https://www.linkedin.com/in/philmershon