Episode 006 / Dani Sanchez, owner of Wildfire Marketing Solutions, joins Jami Albright and Sara Rosett this week to talk about common mistakes authors make in publicity and marketing as well as publishing trends. You can find show notes and links at wishidknownforwriters.com. Jami and Sara chat about Sara’s WIP. She’s fixing tiny details that make up the clues and red herrings. It’s slow-going, but has to be done in mystery fiction. Jami talks about giving herself some grace and working on ads. A big thank you for all the positive feedback, nice comments, and reviews on the podcast. It’s much appreciated!   In this podcast episode, you’ll discover: How Dani focuses on individual goals for each author and helps authors create strategies that will grow their businesses What she wishes authors knew about marketing and public relations The difference between a promotion company and a PR/marketing company What Dani wishes she’d known about working in the publishing industry What she sees authors doing that isn’t getting them results Common mistakes she sees authors make in their marketing Dani’s advice to help authors protect their brand Commonalities she’s seen in successful authors over the long-haul Best practices for working with book bloggers and bookstgramers  Possible upcoming romance trends, including mafia, small town, and sports romance How pop culture trends influence book trends How combinations of different genres (such as romance and psychological thriller in the case of The Wives) and “shock factor” can generate excitement and buzz Genres discussed include romantic comedy, contemporary romance, cozy mystery, psychological thriller.  Links:  Wildfire Marketing Solutions http://www.wildfiremarketingsolutions.com 365 Days https://www.imdb.com/title/tt10886166/ Tarryn Fisher’s The Wives https://books2read.com/u/b55Zn6