Episode 022 / In a mini master class, mystery and thriller author Pamela Fagan Hutchins shares the changes she made to turn her writing career around and go from “in the red” to a very profitable year. We dig into the power of planning a series before writing it, using different ad platforms for specific purposes, and podcasting for readers. You can find show notes and links at wishidknownforwriters.com. In the intro to the show, Jami talks about making the final changes to her next book. She’s also discovered the delightful and sometimes creepy new show, Dead Still. Sara’s enjoying an unusual (for June) “cool” front and shared news about a new tool for authors, Author A.I. In this podcast episode, you’ll discover: What Pamela wishes she’d known about the importance of planning her entire series before writing it The advantage of writing multiple books before releasing Why it’s critical to know your read-through How Pamela has learned to enjoy the journey  Translations -- what’s worked and what hasn’t  Why Pamela outsourced tasks and then later pulled everything back so she could manage it herself How Pamela turned her income from in the red to six figures a combination of finding new readers, learning ads, cutting deadweight from her newsletters subscribers, creating an advance reader team  Using different ad platforms for different purposes Pamela’s writing retreats on ads and craft Podcasting for readers Genres discussed include mystery, thriller, suspense, and supernatural. Links:  Pamela: https://pamelafaganhutchins.com https://pamelafaganhutchins.com/wine-women-writing-radio-show/ https://pamelafaganhutchins.com/writing-retreats/ Sara’s How to Write a Series Libby Hawker’s Take Off Your Pants Pamela’s ad tracker https://bit.ly/PFHTracker Chirp