Episode 29 / Science fiction author Craig Martelle joins Sara and Jami to discuss pricing, book production strategies, and writing through health issues. This week Sara is uploading her Christmas mystery as a preorder. She reports on the new Apple interface for uploading books, authors.apple.books. After listening to The Creative Penn Podcast with Natalie Sisson, Sara looked for the bottlenecks in her processes and decided she was a bottleneck! She created a screenflow of some of her tasks then had her assistant create a workflow and take over those tasks. Jami’s working on her next book, and she shared that she’s creating two different giveaways, one for her newsletter list and another to attract new readers. Jami and Sara discussed the importance of remembering you have two different groups to market to--warm readers and cold (potential) readers--and different ways to reach both groups. Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. In this podcast episode, you’ll discover: How Craig began writing after he retired What Craig wishes he’d known about story: John Truby’s The Anatomy of Story Why  after writing hundreds of books, Craig hired a development editor for the first time How Craig used review feedback to learn which category was the best fit for his series and rebranded the books Why writing his first four different books in three different genres was a mistake and how he’s recovering Craig’s books for writers on release strategies, collaborations, writing compelling fiction, and pricing strategies Pricing at different levels to reach different readers and how to research and find the best price for your genre Pros and cons of cowriting Why Craig made more money during the second half of the year publishing four books than he did publishing 30 during the first half of the year Writing while dealing with health issues  Genres discussed include science fiction, post apocalyptic, and thrillers. Links:  Craig Martelle Successful Indie Author series 20Booksto50K Jami’s talk at 20Booksto50K Elena Johnson WITK podcast