Episode 166 / From testing out book covers to using spreadsheets to track release dates, Romantic comedy author Deanna Roy shares her tried and tested marketing strategies for self-publishing success. But it's not all about marketing tactics–Deanna also shares her personal story of finding success in the ever-changing world of publishing and the importance of finding a supportive community of fellow authors.Intro:Jami’s author consulting: https://www.jamialbright.com/authorservices? ? Become a supporter of the podcast! We can’t wait to give you a shoutout in a future episode. https://wishidknownforwriters.com/supportShow notes:From 350 rejections to self-publishing successAdvice to new authors: publish a short story firstLessons learned about marketing: books that appeal to warm vs. cold audiencesHow Deanna conducts a cover test for each book Tactics to keep income up during emotionally trying timesImposter syndrome Indie author JJ. Knight's journey into traditional publishingExploring a new genre with women's fiction and the benefits of “hobby books”Using retailer recommendation engines to maximize book salesAuthor website: http://www.deannaroy.comJ.J.Knight.comReadlaughSwoon.comOther mentions:Julia Kent on the Emotional Needs of Readers https://wishidknownforwriters.com/julia-kent-on-the-emotional-needs-of-readers-writing-ahead-and-opportunities-in-audio/How Pippa Grant Revolutionized her Writing Career with a New Pen Namehttps://wishidknownforwriters.com/how-pippa-grant-revolutionized-her-writing-career-with-a-new-pen-name/More links: The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcastJami’s Launch Plan https://www.jamialbright.com/launchplanJami’s books https://amzn.to/3wSraA5Sara’s books https://www.sararosett.com/bibliography/Resources from the Author and Reader Community to Help Ukrainianshttps://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharingSupport the show