Online businesses have become the majority rather then the minority it was just a few years ago. No matter what stage or age you are business is in, you need to understand what makes you different. What makes you standout in the crowd?   In today’s episode we are exploring how to sell more using your three layer of differentiation. It’s not always about the strategy but going just a little bit deeper, and finding something to connect with. When you know exactly how to attract your ideal client, there is no stopping you! (1:36) “You need to understand what your past experience has been and how that past experience has prepared you to serve people exceptionally well in the space you are in today”   (8:11) “When you are running a business online you have to give them something to grasp onto--the marketing message is not enough”   (10:00) “We all have these unique differentiation points. We all have these exceptional things about us, but for most people we are so stuck in trying to come up with that perfect marketing message” Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint   **I have open slots for FREE 30 minute strategy sessions on my calendar for business owners who are looking to take their business online and optimize their results. Interested? Apply at www.kellyroachcoaching.com/start ** A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, breakthrough overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!