Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge. Whenever I’m in a copywriting group I see the same comments. “SEO ruins conversational copy.” “SEO ruins conversion copy.” “You don’t need to use keywords any more. Google will work it out.” “SEO copy is boring copy.” (Heavy sigh) These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works. And these copywriters who think that Google will magically work out where to rank you no matter what you write on the page, well they’re either naïve or just plain lazy. If anything great SEO copywriting is even more important now than it’s ever been. I’m going to get back to basics and give you an overview of the important elements in SEO Copywriting, and a few tips on how to please humans and Google too. Listen to the episode now.