Yoast is my favourite SEO plugin for WordPress. I use it on all my business websites and yes, I have eight. And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy. So why Yoast? And what makes it great? Today, we're going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential. Tune in to learn: Why Yoast is called Yoast How Joost going into WordPress plugin Development Why Joost thinks Yoast is the best SEO plugin Why Yoast has so many effing updates! Why the Traffic light system is not a golden bullet How Yoast work with Google, the other big plugins and themes to ensure their updates work Big changes coming to Yoast 9.0 with linguistic morphology features Yoasts sexy new Gutenberg features How Joost handles social media attacks Who's speaking at the upcoming YoastCon event What Joost thinks will be the big thing for SEO in 2019.