It's crucial to recognize when you need the right expertise and equipment to achieve amazing outcomes.In this episode, Jordan West and Wayne Richard, COO of Bean Ninjas, shared their insights into the world of entrepreneurship and finance. They discussed everything from managing cash flow effectively to the tactical aspects of long-term investments. Listen and learn in this episode!Key takeaways from this episode:Importance of solving a problem that concerns customers and understanding the impact of financial decisions on the business.Bookkeeping and accounting play a significant role in helping founders make prudent decisions based on current financial data.Understanding contribution margin and its importance in marketing and scaling.Impact of high-interest loans on brands and advice on debt management.Strategies for brands struggling with high repayment rates and suggestions for seeking alternative financial solutions.Recommended App/Tool:Quickbooks: https://quickbooks.intuit.com/Xero: https://www.xero.com/Paypal: https://www.paypal.com/A2X: https://www.a2xaccounting.com/James Clear Newsletter: https://jamesclear.com/3-2-1Recommended Book:Atomic Habits: https://jamesclear.com/atomic-habitsPsychology of Money: https://www.audible.com/pd/The-Psychology-of-Money-Audiobook/B08D9TXF3HToday’s Guest:Wayne Richard, COO of  Bean Ninjas is a former corporate climber with experience working in financial planning and analysis for Hewlett Packard. He led teams focused on forward looking projection models and comparative analysis. He's helping founders understand the basics of financial planning and how their decisions were impacting their businesses.Connect and learn more about Wayne and Bean Ninjas:Website: https://beanninjas.com/LinkedIn: https://www.linkedin.com/in/waynedrichard/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast