Discover how to leverage your existing customer base by transforming them into valuable affiliates. In this episode, Jordan West and Noah Tucker, CEO of Social Snowball, dive into a game-changing affiliate marketing strategy that can revolutionize your customer acquisition efforts. They share real-life success stories and discuss how even creators with smaller followings can make a significant impact when their content is high quality. Listen and learn in this episode!Key takeaways from this episode:The Lifetime Value (LTV) of a brand impacts customers' motivation to refer friends.Treating customers as actual affiliates in affiliate programs leads to better customer acquisition results.Referral programs should be seen as customer acquisition channels, not just loyalty programs.Brands are exploring partnerships with TikTok creators for customer acquisition.TikTok creators don't necessarily need a large following, but the quality of their content matters.Recommended App/Tool:Klaviyo: https://www.klaviyo.com/Sendlane: https://www.sendlane.com/Repurpose.io: https://repurpose.io/Superhuman: https://superhuman.com/Arc Browser: https://arc.net/Mantle: https://heymantle.com/Recommended Audiobook/Podcast:Rob Walling: https://www.startupsfortherestofus.com/Today’s Guest:Noah Trucker, CEO and founder of Social Snowball, an affiliate and referral marketing platform for ecommerce. With a background of 5 years in the ecommerce space, Noah built Social Snowball out of his own needs. After experiencing frustration with the lack of functionality in existing affiliate programs and software, he embarked on a journey to create something better. Connect and learn more about Noah and Social Snowball:Website: https://socialsnowball.io/LinkedIn: https://www.linkedin.com/in/noah-tucker-71a294154/X: https://twitter.com/noatuckImprove your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast