27 min listen
![How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]](https://imgv2-2-f.scribdassets.com/img/audiobook/554571401/198x198/e7158f64ea/1642940138?v=1)
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]
ratings:
Length:
27 minutes
Released:
Jan 23, 2022
Format:
Podcast episode
Description
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”
We discussed:
1:51 - Nelson's background in B2B Sales & Marketing
3:30 - What are Predictable Revenue and the problems with it
6:05 - What about the outbound approach to reaching out to the right customer at the right time?
13:15 - How to approach Account-Based Marketing?
__
Links:
“The Death of the SDR: And the Birth of Buyer Centric Revenue”
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.
We discussed:
1:51 - Nelson's background in B2B Sales & Marketing
3:30 - What are Predictable Revenue and the problems with it
6:05 - What about the outbound approach to reaching out to the right customer at the right time?
13:15 - How to approach Account-Based Marketing?
__
Links:
“The Death of the SDR: And the Birth of Buyer Centric Revenue”
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.
Released:
Jan 23, 2022
Format:
Podcast episode
Titles in the series (80)
What Should You Consider Before Launching 10X Content by Growth Marketing Stories