Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization".

This episode is all about how Ian Naylor (What-a-guy) found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others. 

You can find the resources here: https://aazarshad.com/podcasts/growing-fast-reducing-cac-with-personalization/

For feedback and help, reach out at aazar@aazarshad.com