37 min listen
How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]
How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]
ratings:
Length:
44 minutes
Released:
Apr 12, 2022
Format:
Podcast episode
Description
Alex Krakov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.
Show notes:
1:36 - About Alex and his story of how he got in
4:15 - Keeping pace with a billion-dollar valuation company
5:44 - How do marketers in their career join a unicorn early
8:31 - How Alex was able to build a media company for HR people
12:23 - How to build a community that sticks
15:41 - Becoming a media company is overwhelming, how to do it right?
22:01 - How Alex grew to be a VP of Marketing (lessons)
27:18 - How to manage folks who have more experience than you?
29:32 - How to manage up?
34:02 - How did he come up with Dock
Key links
Alex's blogCheck out Dock for onboarding ANYONE
Show notes:
1:36 - About Alex and his story of how he got in
4:15 - Keeping pace with a billion-dollar valuation company
5:44 - How do marketers in their career join a unicorn early
8:31 - How Alex was able to build a media company for HR people
12:23 - How to build a community that sticks
15:41 - Becoming a media company is overwhelming, how to do it right?
22:01 - How Alex grew to be a VP of Marketing (lessons)
27:18 - How to manage folks who have more experience than you?
29:32 - How to manage up?
34:02 - How did he come up with Dock
Key links
Alex's blogCheck out Dock for onboarding ANYONE
Released:
Apr 12, 2022
Format:
Podcast episode
Titles in the series (80)
How To Convert More Free To Paid Users by Growth Marketing Stories