In this episode, we introduced "growth debates" as a new segment.

Marketers have struggled to choose either of them for growth. We wanted to give the full picture.

2:37 - Intros

5:09 - Why Vanessa loves thought leadership more than SEO

9:24 - Lusha's story about brand revamping and thought leadership

14:00 - George's client SEO story on ranking for growth

21:01 - Pros and cons of SEO

24:00 - Pros and cons of thought leadership

28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take

31:05 - George's take on constantly fighting on ranking and content updating

34:48 - What about the long unnecessary articles that the visitors don't need for SEO?

38:41 - Vanessa's take on thought leadership could be a hit or miss.

42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response)

45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team?

52:44 - My take on the whole debate

Key Links

Reach to Vanessa for her amazing thoughtsReach out George if you want help with SEOGeorge's agency MinutiaCheck out Lusha.com (Vanessa's company)

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.