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    How UX Research Leads to 34.5% Increase in Conversion Rate

    How UX Research Leads to 34.5% Increase in Conversion Rate

    FromGrowth Marketing Stories

    Start listeningView podcast show

    How UX Research Leads to 34.5% Increase in Conversion Rate

    FromGrowth Marketing Stories

    ratings:
    Length:
    19 minutes
    Released:
    Apr 11, 2021
    Format:
    Podcast episode

    Description

    In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.

    We've covered:

    1:09 - Nick's experience in CRO & UX Research

    2:04 - Backstory of Thigh Society's hunches to insights

    4:54 - How did he decide which insights to pick?

    9:08 - How did he decide to to pick the right customer for his research?

    11:19 - Research sometimes leads to information overload - How to fix that challenge?

    12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative

    14:03 - Rapid-fire round

    Links

    Thigh Society case study

    Nick's Finding Clarity Podcast

    Nick's Value-Based Design book

    Jobs To Be Done Framework

    Don't Make Me Think
    Released:
    Apr 11, 2021
    Format:
    Podcast episode

    Titles in the series (80)

    Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.  This is Growth Marketing Stories.