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    2 B2B Attribution Mistakes That You Should Never Do

    2 B2B Attribution Mistakes That You Should Never Do

    FromGrowth Marketing Stories

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    2 B2B Attribution Mistakes That You Should Never Do

    FromGrowth Marketing Stories

    ratings:
    Length:
    26 minutes
    Released:
    Nov 19, 2021
    Format:
    Podcast episode

    Description

    In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.

    We talked about:

    2:35 - How attributing the device wrongly led to a growth fiasco

    6:20 - How investing in SEO "seemed" like a bad idea but it worked.

    13:03 - How to think about B2B attribution

    16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue

    19:27 - What's working for DreamData currently as B2B SaaS company?

    21:51 - Rapidfire round

    Key Links

    Connect with Steffen to learn B2B Revenue AttributionCheck out DreamDataHow Gorgias transitioned from single-touch to data rich multi-touch attribution using Dreamdata
    Released:
    Nov 19, 2021
    Format:
    Podcast episode

    Titles in the series (80)

    Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.  This is Growth Marketing Stories.